A framework and methodology for evaluating e-commerce Web sites

doi:10.1108/10662240310501612

2003-12-01

PRE

Rian van der Merwe

Bekker, F

DOI：10.1108/10662240310501612

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摘要

En 中文

The corporate Web site is an indispensable part of any e-commerce venture. If users find it difficult to do electronic transactions, they will visit another online source, or go to a physical source instead. Evaluating the performance of e-commerce Web sites has received some attention in the past few years, but there is still a pressing need for a more comprehensive approach. This paper attempts to address this need by providing an e-commerce Web site evaluation framework and method built on solid business principles, and using multidimensional scaling to analyse evaluation data and present the results in a graphic manner for easy interpretation.

Keyword:

electronic commerce

Internet

function evaluation

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期刊

Internet Research

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6.8

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1.3K

被引数:

7.3K

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