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A reverse Stroop effect without translation or reading difficulty
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DOI：10.3758/BF03194090.png)
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It is well known that irrelevant color words affect the time needed to identify the color they are displayed in (the Stroop effect). One major view is that a reverse Stroop effect (RSE)-in which the irrelevant color affects the time needed to identify the word-does not occur unless a translation is needed between domain-specific memory codes. In the present article, we report an experiment in which the reverse Stroop effect was investigated by having subjects identify a colored word at fixation by pointing to a location on the screen containing that word. Although the response was untranslated, an RSE was observed. An account is provided in which the strength of association between a stimulus and a specific response plays a central role.
Keyword:
INTERFERENCE
COLOR
WORD
TASK
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PREAI
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