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Addressing barriers to big data
DOI:10.1016/j.bushor.2017.01.002.png)
摘要
En 中文
Increasingly, big data is viewed as the most strategic resource of the 21st century, similar in importance to gold and oil. While sitting on these vast pools of data, many organizations are simply not ready to take advantage of this new strategic resource. Embracing big data requires addressing a number of barriers that fall into the domains of technology, people, and organization. A holistic, socio-technical approach is required to overcome these barriers. This article introduces the specific tactics we recommend for addressing big data barriers, which involve changes to technology infrastructure, a focus on privacy, promotion of big data and analytic skills development, and the creation of a clear organizational vision related to big data. (C) 2017 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.
Keyword:
Big data
Big data infrastructure
Data privacy
Organizational culture
Competitive advantage
Hadoop
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