.png){kind=icon}
返回
BERT-enhanced sentiment analysis for personalized e-commerce recommendations
.png){kind=icon}
PRE
AI
DOI：10.1007/s11042-023-17689-5.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Recommendation systems (RS) play a crucial role in enhancing conversion rates in e-commerce by offering personalized product recommendations based on customer preferences. However, traditional RS heavily rely on numerical ratings, which might not fully capture the subtle nuances of user preferences. To overcome this limitation, the integration of textual data, such as reviews using sentiment analysis (SA), has gained considerable significance. Nevertheless, effectively analyzing and comprehending unstructured review data presents its own set of challenges. In this work, we propose a novel RS that synergizes collaborative filtering with sentiment analysis to deliver precise and individualized recommendations. Our approach encompasses three main steps: (1) Developing a BERT fine-tuned model for accurate sentiment classification, (2) Creating a hybrid collaborative filtering-based Recommendation Model, and (3) Improving the product selection process in the RS using BERT insights for enhanced recommendation accuracy in the e-commerce domain. Notably, our SA model exhibits remarkable accuracy, achieving 91%, and outperforming state-of-the-art models on a benchmark dataset. Through extensive experimentation and evaluation, we demonstrate that our method significantly improves the accuracy and personalization of the RS, thereby providing customers with a tailored and reliable recommendation service in the e-commerce domain.
Keyword:
BERT
Collaborative filtering
Recommendation system
Sentiment analysis
Ensemble learning
期刊
IF:
3
论文数:
2.0W
被引数:
3.2W
机构
引用论文
Cancer immunotherapy: lessons from the parasites to improve fighting against tumors肿瘤免疫治疗：从寄生虫中汲取经验以提升抗肿瘤效果
OAAI
.png){kind=icon}
OAAI分享收藏Enzootic Bovine Leukosis: how to prevent the disease and control the spread of BLV infection.牛地方流行性白血病：如何预防该疾病和控制BLV感染的传播。OAAI
OAAI分享收藏分享收藏Treatment of non-resectable and metastatic gastrointestinal stromal tumors: experience with the use of tyrosine kinase inhibitors in a third level hospital in Mexico非可切除性及转移性胃肠间质瘤的治疗：墨西哥一家三级医院使用酪氨酸激酶抑制剂的经验
OAAI
OAAI分享收藏分享收藏
查看更多内容