Beyond the Win-Win: Creating Shared Value Requires Ethical Frameworks

Gastón de los Reyes

doi:10.1177/0008125617695286

Beyond the Win-Win: Creating Shared Value Requires Ethical Frameworks

2017-03-24

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Gastón de los Reyes *

DOI：10.1177/0008125617695286

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While Porter and Kramer's Creating Shared Value (CSV) works well as a management framework to address win-win business and society issues, it leaves managers illequipped to legitimately manage issues where they face the prospect of win-lose or lose-win social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks-specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multipart framework built around CSV and augmented by ethical frameworks.

Keyword:

business and society

corporate social responsibility

creating shared value

ethics

stakeholders

strategic management

Beyond the Win-Win: Creating Shared Value Requires Ethical Frameworks

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