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Cognitive Algebra in Multi-Attribute Attitude Models
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DOI：10.1177/002224377501200204.png)
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Research on multi-attribute attitude models has relied on correlational methods. An analysis of variance paradigm applied to individual level data supports the multiplicative assumption of multi-attribute models. A single-attribute form of the Fishbein model is found to be superior to a similar version of the “adequacy-importance” model.
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