.png){kind=icon}
返回
COMPETITION-DRIVEN REPOSITIONING
.png){kind=icon}
PRE
AI
DOI：10.1002/smj.2167.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
We study competition as an impetus for firms to repositionto abandon their current positioning strategy and adopt a new one. We predict that as a strong firm moves closer, competition erodes the profitability of situated firms and prompts them to reposition. We expect this effect is pronounced the greater difference in competitive strength. However, we expect that countervailing forces exist such that the viability of alternative positions and the opportunity cost of abandoning a current position mitigate this effect. Evidence from a natural experiment in China's satellite television industry supports our hypotheses. This research adds to the existing literature on repositioning, which emphasizes the phenomenon as opportunity-driven, and to the competitive interaction literature, which typically does not distinguish between noncounterattack strategies. Copyright (c) 2013 John Wiley & Sons, Ltd.
Keyword:
competitive strategy
repositioning
dominant firm
natural experiment
China
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
7.2
论文数:
3.4K
被引数:
4.6W
机构
暂无机构信息
引用论文
.png){kind=icon}
分享收藏分享收藏
查看更多内容