Consumer Choice Models with Endogenous Network Effects

doi:10.1287/mnsc.2016.2520

Consumer Choice Models with Endogenous Network Effects

2017-11-01

0

PRE

AI

DOI：10.1287/mnsc.2016.2520

原文链接

原文求助

摘要

En 中文

Network externality arises when the utility of a product depends not only on its attributes but also on the number of consumers who purchase the same product. In this paper, we study consumer choice models that endogenize such network externality. We first characterize the choice probabilities under such models and conduct studies on comparative statics. Then we investigate the assortment optimization problem under such choice models. Although the problem is generally NP-hard, we show that a new class of assortments, called quasi-revenue-ordered assortments, which consist of a revenue-ordered assortment plus at most one additional item, are optimal under mild conditions. We also propose an iterative estimation method to calibrate such choice models, for both uncensored and censored data cases. An empirical study on a mobile game data set shows that our proposed model can provide better fits for the data, increase the prediction accuracy for consumer choices, and potentially increase revenue.This paper was accepted by Noah Gans, stochastic models and simulation.

Consumer Choice Models with Endogenous Network Effects

摘要

AI总结

期刊

机构

引用论文