.png){kind=icon}
.png){kind=icon}
返回
.png){kind=icon}
.png){kind=icon}
.png){kind=icon}
.png){kind=icon}
.png){kind=icon}
摘要
En 中文
How do we maximize enjoyment and minimize displeasure over a variety of events? Previous research has discussed how consumers might focus on savoring individual events or distribute appealing and unappealing events across time to maximize happiness. Building on this work, the current research shows that consumers track not just individual events but also categories of events. Consequently, a person who visits a modern art gallery, a classic art gallery, the opera, and a symphony concert could either construe these as four distinct experiences or as two categories of experiences (art galleries and musical performances). Consumers seem to naturally consider experiential categories. For positive experiences, consumers are reluctant to choose in a way that eliminates categories, but the opposite is true for negative experiences. People may do this because eliminating categories leads to a greater subjective feeling of making progress in a hedonic experience.
Keyword:
CONSUMPTION
PREFERENCES
SATIATION
PERCEPTIONS
PERFORMANCE
JUDGMENTS
OUTCOMES
VARIETY
CHOICE
MONEY
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。