.png){kind=icon}
返回
Developing an explorative model for SaaS adoption
.png){kind=icon}
PRE
AI
DOI：10.1016/j.eswa.2011.05.039.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Among several types of cloud services, the Software as a Service (SaaS) solution is promising. The Technology Acceptance Model (TAM) and its modified versions have been popularly utilized for examining how users come to accept a new technology, but have not yet been employed to handle issues regarding SaaS adoption. This paper attempts to develop an explorative model that examines important factors affecting SaaS adoption, in order to facilitate understanding with regard to adoption of SaaS solutions. An explorative model using partial least squares (PLS) path modeling is proposed and a number of hypotheses are tested, which integrate TAM related theories with additional imperative constructs such as marketing effort, security and trust. Thus, the findings of this study can not only help enterprise users gain insights into SaaS adoption, but also help SaaS providers obtain inspiration in their efforts to discover more effective courses of action for improving both new product development and marketing strategy. (C) 2011 Elsevier Ltd. All rights reserved.
Keyword:
Cloud services
SaaS
Technology Acceptance Model
PLS path modeling
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
7.5
论文数:
3.0W
被引数:
10.2W
机构
暂无机构信息
引用论文
.png){kind=icon}
Developing an index for online customer satisfaction: Adaptation of American customer satisfaction index开发在线客户满意度指数: 美国客户满意度指数的改编
PREAI
分享收藏The influence of the number of unoccupied 3d states on the L3M4,5M4,5Auger spectrum of Ni未占用3d状态的数量对Ni的L3M4,5 俄歇谱的影响
PREAI
分享收藏A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies技术接受模型的理论扩展: 四个纵向领域研究
OAAI
OAAI分享收藏
查看更多内容