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Driving the hype: LLMs as ‘general-purpose’ promise in the autonomous vehicle industry

delete2026-06-22
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OA
AI
A
Alex Gekker *
S
Sam Hind
DOI:10.1080/1369118X.2026.2689026delete
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Abstract

Abstract

En 中文
Proponents of autonomous vehicles are proclaiming a new era, driven by innovations derived from large language models (LLMs). Following a decade of highly public failures and the concurrent redirection of capital and attention towards generative AI, firms in the autonomous vehicle industry have turned to LLM-style techniques as the basis for a rebooted commercialisation effort. Through a technographic analysis of an annual industry event, Nvidia GTC 2024, and 41 sources of related grey literature (firm communications, technical preprints, trade journalism, and regulatory documents), we examine how two autonomous vehicle firms, Wayve and Waabi, discursively frame these techniques as capable of overcoming the technical, economic, financial, and regulatory limits that have so far thwarted a fully-autonomous future (AV 1.0). We find that these claims draw heavily on the supposed ‘general-purposivity’ of LLMs, importing assumptions about the broad applicability of foundation models, multimodal training, parallel tokenisation, and epistemic distillation (AV 2.0) into a domain where they remain largely unproven. The innovations discussed are highly speculative in nature and contribute to the discursive hype around the viability of LLM-style approaches in the autonomous vehicle industry. In promoting claims of general-purposivity, they serve as a blueprint for how proponents are seeking to embed LLMs in new industries and domains.
Keywords:
LLMs
general purpose technology
Innovation
Autonomous vehicles
Hype

Journal

I
information, communication & society
IF:
0
Papers:
134
Citations:
0

Organization

U
university of amsterdam
Scholars:
5.9W
Papers: 5.1W
Citations: 94
U
University of Manchester
Scholars:
5.6W
Papers: 5.2W
Citations: 7.4W
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