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Game-based e-retailing in GOLEM agent environments
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DOI：10.1016/j.pmcj.2009.05.003.png)
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We present a prototype multi-agent system whose goal is to support a 3D application for e-retailing. The prototype demonstrates how the use of agent environments can be amongst the most promising and flexible approaches to engineer e-retailing applications. We illustrate this point by showing how the agent environment GOLEM supports social interactions and how it combines them with semantic-web technologies to develop the e-retailing application. We also describe the features of GOLEM that allow a user to engage in e-retailing activities in order to explore the virtual social environment by searching and dynamically discovering new agents, products and services. (C) 2009 Elsevier B.V. All rights reserved.
Keyword:
Agent environments
E-retailing
Social interaction
Games
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