.png){kind=icon}
返回
Google Analytics for measuring website performance
.png){kind=icon}
PRE
AI
DOI：10.1016/j.tourman.2010.03.015.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Performance measurement of tourism websites is becoming a critical issue for effective online marketing. The aim of this article is to analyse the effectiveness of entries (visit behaviour and length of sessions) depending on their traffic source: direct visit, in-link entries (for instance, en.wikipedia.org), and search engine visits (for example, Google). For this purpose, time series analysis of Google Analytics data is made use of. This method could be interesting for any tourism website optimizer. (C) 2010 Elsevier Ltd. All rights reserved.
Keyword:
Web analytics
Google Analytics
Time series
Online marketing
Ecommerce
eTourism
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
12.4
论文数:
5.7K
被引数:
3.4W
机构
.png){kind=icon}
