.png){kind=icon}
返回
Hotel Analytics: The Case for Reverse Competitive Sets
.png){kind=icon}
PRE
AI
DOI：10.1177/19389655211036656.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Hotel industry practitioners and scholars expressed concerns regarding the reliability of the commonly used comparative performance indices, given the subjective nature of the competitive (comp) sets. This study explores the potential of two alternative comp sets: reverse and name-back. It is demonstrated that they have a higher level of integrity as they moderate the values of a traditional comp set-based RevPAR (revenue per available room) index, are simple to implement, and are more dynamic. The study shows analytically and empirically that the two are likely to mitigate biases and that the reverse comp set appears to be more effective than the name-back. Multiple practical implications are outlined and discussed.
Keyword:
comp sets
hotels
revenue management
performance benchmarking
期刊
IF:
3
论文数:
793
被引数:
2.0K
机构
引用论文
.png){kind=icon}
分享收藏“Do antidepressants work?” A humanistic perspective on a long-standing and contentious debate.“抗抑郁药有效吗？”——从人本主义视角看一个长期且充满争议的辩论。
PREAI
分享收藏
分享收藏
查看更多内容