.png){kind=icon}
返回
Knowledge management and data mining for marketing
.png){kind=icon}
PRE
AI
DOI：10.1016/S0167-9236(00)00123-8.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Due to the proliferation of information systems and technology, businesses increasingly have the capability to accumulate huge amounts of customer data in large databases. However, much of the useful marketing insights into customer characteristics and their purchase patterns are largely hidden and untapped. Current emphasis on customer relationship management makes the marketing function an ideal application area to greatly benefit from the use of data mining tools for decision support. A systematic methodology that uses data mining and knowledge management techniques is proposed to manage the marketing knowledge and support marketing decisions. This methodology can be the basis for enhancing customer relationship management. (C) 2001 Elsevier Science B.V. All rights reserved.
Keyword:
data mining
knowledge management
marketing decision support
customer relationship management
期刊
IF:
6.8
论文数:
3.8K
被引数:
1.5W
机构
暂无机构信息
引用论文
Numerical studies on different two-dimensional micromixers basing on a fractal-like tree network
.png){kind=icon}
PREAI
分享收藏Purification and characterization of the receptor for murine granulocyte colony-stimulating factor.
OAAI
OAAI分享收藏Active training of backpropagation neural networks using the learning by experimentation methodology使用实验学习方法对反向传播神经网络进行主动训练
PREAI
分享收藏 没有更多内容
没有更多内容