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Managerial issues in modularising complex products
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DOI：10.1016/j.technovation.2005.09.020.png)
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Modularisation is an increasingly common strategy for many companies. However, present literature is lacking in two respects. First, it tends to focus on the positive effects of modularisation, disregarding any problems during the modularisation process. Second, it is mostly based on rather simple products. We identify managerial issues in modularising complex products. Through a 4-year in-depth case study at Volvo Car Corporation, we uncovered a number of problems that needed to be dealt with. We synthesise these into three major issues. which need management attention to be resolved. (C) 2005 Elsevier Ltd. All rights reserved.
Keyword:
modularisation
managerial issues
product development
complex products
automotive industry
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10.9
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3.1K
被引数:
1.3W
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