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Mitigating Hidden Confounding Effects for Causal Recommendation

delete2024-09-01
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OA
AI
X
Xinyuan Zhu
Y
Yang Zhang
冯
冯福利 (Fuli Feng) *
X
Xun Yang
Xiangnan He 封面图
Xiangnan He (Xiangnan He)
DOI:10.1109/TKDE.2024.3378482delete
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摘要

摘要

En 中文
Recommender systems suffer from confounding biases when there exist confounders affecting both item features and user feedback (e.g., like or not). Existing causal recommendation methods typically assume confounders are fully observed and measured, forgoing the possible existence of hidden confounders in real applications. For instance, product quality is a confounder since it affects both item prices and user ratings, but is hidden for the third-party e-commerce platform due to the difficulty of large-scale quality inspection; ignoring it could result in the bias effect of over-recommending high-price items. This work analyzes and addresses the problem from a causal perspective. The key lies in modeling the causal effect of item features on a user's feedback. To mitigate hidden confounding effects, it is compulsory but challenging to estimate the causal effect without measuring the confounder. Towards this goal, we propose a Hidden Confounder Removal (HCR) framework that leverages front-door adjustment to decompose the causal effect into two partial effects, according to the mediators between item features and user feedback. The partial effects are independent from the hidden confounder and identifiable. During training, HCR performs multi-task learning to infer the partial effects from historical interactions. We instantiate HCR for two scenarios and conduct experiments on three real-world datasets. Empirical results show that the HCR framework provides more accurate recommendations, especially for less-active users. We will release the code once accepted.
Keyword:
Correlation
Training
Recommender systems
Random variables
Predictive models
Electronic commerce
Data models
Recommender system
causal inference
hidden confounder

期刊

IEEE Transactions on Knowledge and Data Engineering 封面图
IEEE Transactions on Knowledge and Data Engineering
IF:
10.4
论文数:
6.8K
被引数:
3.2W

机构

U
university of science & technology of china, cas
学者数:
3.2W
论文数: 2.7W
被引数: 74
C
chinese academy of sciences
学者数:
56.7W
论文数: 45.0W
被引数: 704
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