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Modelling SME e-commerce with IMAES

delete2019-02-13
delete18
PRE
AI
J
Javier A. Sánchez-Torres *
F
Fernando Juárez-Acosta
DOI:10.1108/JBIM-04-2018-0132delete
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摘要

摘要

En 中文
Purpose There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs. Design/methodology/discussion Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model's predictability. Findings This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption. Originality/value This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.
Keyword:
E-commerce
Adoption
Small to medium sized enterprises
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期刊

Journal of Business and Industrial Marketing 封面图
Journal of Business and Industrial Marketing
IF:
4.3
论文数:
1.9K
被引数:
5.8K

机构

U
universidad de medellin
学者数:
453
论文数: 356
被引数: 0
U
universidad del rosario
学者数:
2.0K
论文数: 1.3K
被引数: 0
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