.png){kind=icon}
返回
Multimedia mobile application e-commerce service satisfaction
.png){kind=icon}
PRE
AI
DOI：10.1007/s11042-017-4865-9.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Previous research on e-commerce through multimedia mobile applications primarily focused on the relationships between e-service factors and positive customer behavior. However, these studies did not consider the consumer purchasing decision process sufficiently to develop firms' strategic priorities in the context of e-commerce services through multimedia mobile applications. To fill this gap, we conducted a choice-based conjoint analysis (CBCA) to identify the preferences for each attribute and the interaction effects between each pair of attributes related to the purchasing decision, and used an analytic hierarchy process (AHP) analysis to calculate the overall priorities for every sub-criterion and partial priorities for each main criterion. The main findings from the integrated CBCA and AHP are that consumers must be able to fulfill their most basic needs through multimedia mobile applications' e-commerce service, e-commerce service providers using multimedia mobile applications should enhance their existing advantages to complement their shortcomings, and e-commerce service providers besides social commerce operators should change their business structures to adapt to the new e-commerce environment. We also discuss the main contributions and implications to improve e-commerce service satisfaction and strategic decision-making.
Keyword:
Multimedia mobile applications
Mobile e-commerce
Choice-based conjoint analysis
Analytic hierarchy process
Online to offline
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
3
论文数:
1.9W
被引数:
3.2W
机构
引用论文
.png){kind=icon}
分享收藏Nursery performance of Pacific white shrimp (Litopenaeus vannamei
Boone, 1931) cultivated in a biofloc system: the effect of adding different carbon sources太平洋白虾的育苗性能 ( 凡纳滨对虾
Boone，1931) 在生物絮体系统中培养: 添加不同碳源的影响
OAAI
OAAI分享收藏Measuring e-commerce success: Applying the DeLone & McLean information systems success model衡量电子商务成功: 应用DeLone & McLean信息系统成功模型
PREAI
分享收藏Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store跨现代和传统渠道的消费者决策: 电子商务、移动商务、店内OAAI
OAAI分享收藏
查看更多内容