.png){kind=icon}
.png){kind=icon}
返回
R Package clickstream: Analyzing Clickstream Data with Markov Chains
.png){kind=icon}
OA
AI
DOI：10.18637/jss.v074.i04.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store.
Keyword:
clickstream
Markov chain
R