.png){kind=icon}
返回
Recommendations Using Information from Multiple Association Rules: A Probabilistic Approach
.png){kind=icon}
PRE
AI
DOI：10.1287/isre.2015.0583.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Business analytics has evolved from being a novelty used by a select few to an accepted facet of conducting business. Recommender systems form a critical component of the business analytics toolkit and, by enabling firms to effectively target customers with products and services, are helping alter the e-commerce landscape. A variety of methods exist for providing recommendations, with collaborative filtering, matrix factorization, and association-rule-based methods being the most common. In this paper, we propose a method to improve the quality of recommendations made using association rules. This is accomplished by combining rules when possible and stands apart from existing rule-combination methods in that it is strongly grounded in probability theory. Combining rules requires the identification of the best combination of rules from the many combinations that might exist, and we use a maximum-likelihood framework to compare alternative combinations. Because it is impractical to apply the maximum likelihood framework directly in real time, we show that this problem can equivalently be represented as a set partitioning problem by translating it into an information theoretic context-the best solution corresponds to the set of rules that leads to the highest sum of mutual information associated with the rules. Through a variety of experiments that evaluate the quality of recommendations made using the proposed approach, we show that (i) a greedy heuristic used to solve the maximum likelihood estimation problem is very effective, providing results comparable to those from using the optimal set partitioning solution; (ii) the recommendations made by our approach are more accurate than those made by a variety of state-of-the-art benchmarks, including collaborative filtering and matrix factorization; and (iii) the recommendations can be made in a fraction of a second on a desktop computer, making it practical to use in real-world applications.
Keyword:
personalization
Bayesian estimation
maximum likelihood
information theory
data analytics
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
5.1
论文数:
1.4K
被引数:
1.4W
机构
引用论文
分享收藏
分享收藏The Relative Influence of Lesion Length and Other Stenosis Morphologies on Procedural Success of Coronary Intervention病变长度和其他狭窄形态对冠状动脉介入手术成功的相对影响.png)
Angiology
AngiologyIF0
PREAI
分享收藏
查看更多内容