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Reference-dependence in multi-destination choice: A heterogeneous reference point perspective
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DOI：10.1016/j.annals.2024.103845.png)
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Destination choice in multi-destination trips is crucial for understanding tourists' preferences, predicting tourism demand and flow, and fostering collaborative opportunities between destinations. This study utilises prospect theory to examine how tourists select a stop within a multidestination trip and to explore the role of other chosen stops' attributes as a reference point when tourists plan their itinerary. The results reveal dynamic perceptions of gains and losses relative to reference points that vary across individual characteristics and destination attributes. Additionally, heterogeneity is revealed in tourists' reference-dependent patterns, which can be categorised as immediate- and delayed-gratification reference dependencies. These findings contribute to the destination choice discourse by proposing new directions for comprehending tourists' heterogeneous reference dependencies and attitudes in sequential destination choices. (c) 2024 Elsevier Ltd. All rights are reserved, including those for text and data mining, AI training, and similar technologies.
Keyword:
Destination choice
Multi-destination trip
Immediate-gratification
Forward-looking reference-dependent
Delayed-gratification
Backward-looking reference-dependent
Greater Bay Area
期刊
IF:
7.8
论文数:
4.5K
被引数:
1.8W
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