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Sequentially exporting products across countries
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DOI：10.1016/j.jinteco.2023.103735.png)
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Exploiting disaggregated data on French exporters, we show that firms expand their product scope and geographical presence sequentially. This process of internationalization is uneven over time, exhibiting more volatility early than later in the life cycle of exporters. Specifically, young exporters are particularly likely to exit, and if they keep exporting, to expand at the inten-sive and sub-extensive margins, doing so by widening product scope within a destination before entering new destinations. We also find that firms' core products are particularly resilient despite being used to test the waters when entering additional countries. Existing models of firm export dynamics are not designed to explain these empirical regularities. We argue that they can be ra-tionalized by a mechanism where new exporters are uncertain about the profitability of their products in different markets, but learn from their initial export experiences and then adjust their sales, number of products and destination countries accordingly.(c) 2023 Elsevier B.V. All rights reserved.
Keyword:
Export dynamics
Experimentation
Uncertainty
Multiproduct firms
Market interdependence
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