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Toward authenticity-centered disclosure in tourism research
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DOI：10.1016/j.annals.2026.104263.png)
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Abstract
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• GAI can generate survey data that meet standard methodological expectations. • Reliability, validity, and model fit don't ensure authentic data. • A clear distinction between data authenticity and data integrity is provided. • The Data Integrity Report supports disclosure of data provenance and verification. • Tourism research must shift from surface-level stats adequacy to authenticity focus.
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