.png){kind=icon}
.png){kind=icon}
Return
Will You Pin(e) for It? Understanding Gratifications that Drive User Experience on Bookmarking Platforms
.png){kind=icon}
PRE
AI
B
I
DOI：10.1007/s10796-026-10725-3.png)
.png){kind=icon}
Original request for help.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
Bookmarking platforms help users to search, sell, and purchase the commodities of their choice through creating, pinning (bookmarking), and sharing online posts. Extant studies have examined several facets of bookmarking platforms, but the functional affordances that govern the use of bookmarking platforms continue to remain underexplored. Therefore, to ascertain a set of factors determining the functionalities of bookmarking platforms, we scrape and mine more than 127600 user reviews from Google Play Store for a popular bookmarking platform- Pinterest. We examine the associations between these factors and user experiences (UX) in the light of the uses and gratifications theory (UGT) and statistically validate the proposed relationships using multiple count and ordinal regressions. We find that factors related to social gratifications- connectivity; cognitive gratifications- self-expression and information; hedonic gratifications- pleasure and novelty positively influence UX with bookmarking platforms. We also find that followability and validation negatively influence UX. Furthermore, we find that the individual direct effects of the factors on UX do not change on moderation with interaction quality. Pair-wise Vuong’s Z-tests report that social gratifications are more dominant than the other two gratifications. This study provides an overarching view of the functionalities of bookmarking platforms and their effects on UX, thus providing relevant insights to practitioners to enhance the UX of their platforms.
Keywords:
Big data analytics
Bookmarking platform
Reviews
Text mining
User experiences
Uses and gratifications theory
Journal
IF:
8.3
Papers:
2.0K
Citations:
6.5K