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Winner-take-all in International Markets? Performance Persistence of Social Platforms
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DOI：10.1017/mor.2025.10113.png)
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Abstract
En 中文
Strategy research has long linked sustained competitive advantage to barriers to imitation. We highlight network effects as an alternative mechanism and adopt a geotemporal perspective to theorize how firms sustain advantage as it unfolds over time in international markets. Our study examines this question through the performance persistence of social platforms; focusing on how institutional and demand-side conditions shape the sustainability of platforms’ competitive advantages. We propose that intellectual property rights protection may restrict the degree of freedom in information dissemination; dampening the role of network effects in sustaining superior performance; whilst demand heterogeneity may enhance the value of sizable network membership for information consumption. Evidence from a cross-country dataset of platforms supports these predictions. These findings enrich our understanding of how geographic variations shape the endurance of a platform’s competitive advantage over time; offering implications for both global strategy and platform governance.
Keywords:
demand heterogeneity
intellectual property protection
network effects
performance persistence
platform
绩效持续性
平台
网络喜爱应
知识产权保护
需求异质性
Journal
IF:
3
Papers:
108
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2.2K
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