A design-of-designs survey framework to analyze information processing strategies in choice experiments

José Soto

doi:10.1016/j.tra.2026.105200

A design-of-designs survey framework to analyze information processing strategies in choice experiments

2026-08-11

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AI

J

José Soto *

E

Elisabetta Cherchi

J

Juan Ortúzar

L

Luis I. Rizzi

DOI：10.1016/j.tra.2026.105200

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Abstract

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This study introduces a novel design-of-designs survey framework tailored to model decision-making processes involving the presence of alternative choice heuristics. Often based solely on a utility maximization framework, traditional choice models fail to account for the diverse heuristics that individuals may employ when faced with varying task complexity and choice contexts. The design-of-designs framework allows capturing potential alternative heuristics by systematically varying task complexity along meta-dimensions such as the number of alternatives, attributes, and choice contexts in different transport-related choices (of route, holiday destination, and residential location).

A design-of-designs survey framework to analyze information processing strategies in choice experiments

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