.png){kind=icon}
Return
A multiple objective integer programming approach for planning franchise expansion
.png){kind=icon}
PRE
AI
DOI：10.1016/S0360-8352(00)00027-9.png)
.png){kind=icon}
Original request for help.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
The number and configuration of franchise outlets in a market de tines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franchises is an important factor in the long-term profitability of many types of franchises, This selection process requires consideration of objectives of the franchisee and franchisor which are often conflicting in nature. This paper deals with the problem of locating new franchises in an existing franchise network using multiple objective integer programming models and methods, (C) 2000 Elsevier Science Ltd. All rights reserved.
Keywords:
facility location
marketing
integer programming
multiple objective optimization
AI Summary
Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.
Journal
IF:
6.5
Papers:
1.0W
Citations:
3.8W
Organization
No organization information available
Cited Papers
.png){kind=icon}
ShareSave
ShareSaveShareSaveShareSave
View more