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A TOKENIZED FRAMEWORK FOR ENHANCING THE INTEGRITY AND AUTHENTICITY OF TOURISM REVIEWS
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DOI：10.20867/thm.32.1.5.png)
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Abstract
En 中文
Purpose - This study explores the application of blockchain technology in smart tourism and Methodology - By utilizing the transparency and immutability features of blockchain technology, this paper illustrates how artificial intelligence (AI) can be employed to address and mitigate fraudulent practices within the tourism sector. A prevalent issue today, particularly in the tourism sector, is the proliferation of fake reviews, undermining trust, and reliability. The proposed model focuses on reducing fake reviews, thereby bolstering trust in online reviews through blockchain and AI technology. Findings - To encourage user participation in submitting reviews, the authors suggest the implementation of a loyalty token system, whereby users are rewarded with tokens for each review submitted. Furthermore, the study systematically compares the proposed model with relevant research, highlighting loyalty tokens as a blockchain-derived incentive feature that enhances the validity of reviews. Originality of the research - Proposing a loyalty token-based model and utilizing blockchain technology in order to reduce fraudulent practices in the tourism industry. Keywords Blockchain, Smart tourism, Fake reviews, Artificial Intelligence, Loyalty token.
Keywords:
Blockchain
Smart tourism
Fake reviews
Artificial Intelligence
Loyalty token
Journal
T
IF:
1.6
Papers:
8
Citations:
0
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