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Analogy-based life cycle forecasts with pre-release buzz
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DOI：10.1016/j.ejor.2025.12.003.png)
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Abstract
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• New analogy-based life cycle method using pre-release online search traffic (PROST). • It requires only two PROST generations to accurately forecast the market potential. • Increases life cycle forecast accuracy by up to 21% over benchmarks. • PROST provides value as early as 18 weeks before launch. • Discuss the value of PROST for critical decision points of video games’ life cycle.
Keywords:
Forecasting
OR in marketing
Google Trends
pre-launch forecasting
new product adoption
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6
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2.2W
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6.4W