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ARTIFICIAL INTELLIGENCE IN EDUCATION: A COMMUNICATION STUDENT PERSPECTIVE
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DOI：10.25267/Hachetetepe.2025.i31.2205.png)
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Abstract
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Artificial Intelligence (AI) is increasingly present in various sectors of society, and education and the media are no exceptions. Therefore, universities must begin preparing their Communication Sciences students to face future challenges, as well as the needs of businesses and society. The objective of this research was to understand the perception and use of different AI tools by students of the Bachelor's Degree in Communication Sciences at the Universidad Aut & oacute;noma de Sinaloa, and to determine whether they are already using AI in their educational process and what benefits it has provided them. A quantitative, descriptive study was conducted with a convenience sample of 43 students. Atlas.ti was used for data processing. The results reveal that although students are familiar with AI and have begun to incorporate some of its tools into their educational process, its integration is still limited. This suggests the need to strengthen training in digital competencies to make more effective use of these emerging technologies.
Keywords:
Communication
Education
Artificial Intelligence
Perception
Students
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