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Attention Please!

delete2021-01-01
delete11
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OA
AI
O
Olivier Gossner *
J
Jakub Steiner
C
Colin Stewart
DOI：10.3982/ECTA17173delete
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Abstract

Abstract

En 中文
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, directing attention toward one item increases its likelihood of being chosen regardless of its value. This result applies when the decision-maker can reject all items in favor of an outside option with known value; if no outside option is available, the direction of the effect of manipulation depends on the value of the item. A similar result applies to manipulation of choices in bandit problems.
Keywords:
Sequential sampling
marketing
persuasion
attention

Journal

Econometrica cover
Econometrica
IF:
7.1
Papers:
3.0K
Citations:
4.3W

Organization

U
university of zurich
Scholars:
5.0W
Papers: 4.0W
Citations: 65
U
university of london
Scholars:
21.5W
Papers: 19.7W
Citations: 305
I
institut polytechnique de paris
Scholars:
1.3W
Papers: 1.0W
Citations: 6
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