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Augmenting Multidimensional Awe Through Technological Immersion
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AI
DOI：10.1080/15213269.2025.2600356.png)
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Abstract
En 中文
This article explores how technological immersive features enhance awe-inducing, meaningful media experiences. Two between-subjects experiments with U.S. college students examined how visual immersion (VR vs 2D) amplifies users' perceived spatial presence, awe, and subsequent media enjoyment and appreciation. An exploratory Study 1 (N = 52) provides initial evidence that VR enhances spatial presence and subsequently contributes to the awe experience. Study 2 (N = 127) addresses the limitations of Study 1 and further confirms that immersion influences specific subdimensions of awe - perceived vastness, need for accommodation, and perceived self-diminishment. Additionally, the experience of multidimensional awe, along with enjoyment and appreciation, positively predicts various prosocial behavioral intentions. The findings contribute to the emerging exploration and theorization of self-transcendent media experiences by showing how immersive formats can amplify core psychological mechanisms that support both meaningful and socially beneficial outcomes. Future research directions and practical implications for designing impactful VR experiences are also discussed.
Keywords:
VIRTUAL-REALITY
SELF
ENVIRONMENTS
MODEL
ENTERTAINMENT
ENGAGEMENT
EXPERIENCE
MEDIA