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Beyond Profit: Why Hotels Must Embrace Moral Responsibility in Sustainability
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DOI：10.1080/1528008X.2025.2563345.png)
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Abstract
En 中文
This study presents an attribute-based model for sustainability in hotel management, highlighting moral responsibility as a core driver of success. It identifies a disconnect between conventional sustainability practices and the Social Doctrine of the Church, proposing a holistic framework that integrates ethical principles into hospitality. The research analyzed 1,100 Ecostar-certified Spanish green hotels, finding 90% interest in the Moral Sustainability Model. Using SmartPLS 4.1.0.9, the Holistic Sustainability Integration Model (HSIM) was developed to assess ethical sustainability. Two main findings emerged: green hotels should prioritize the common good by fostering ethical labor practices and engaging with local communities, and sustainability strengthens competitive advantage through improved brand reputation and loyal, eco-conscious customers. However, relying solely on brand reputation risks reducing sustainability to marketing, neglecting deeper commitments to social justice and environmental stewardship. HSIM emphasizes embedding sustainability into daily operations, investing in employee training, and actively engaging local stakeholders, ensuring ethical practices shape procurement, staffing, and guest services.
Keywords:
Green hotels
competitive advantage
holistic sustainability
common good
integral ecology
cost reduction
brand reputation
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2.3
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1.5K
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