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Capturing the Audience

delete2026-03-01
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PRE
AI
C
Conaty, Matthew L. *
V
Victor Pickard
DOI：10.1080/13688804.2026.2643237delete
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Abstract

Abstract

En 中文
The advertising revenue model for supporting journalism has long been an article of faith for scholars and policymakers alike. This paper challenges that assumption by examining advertising revenue as a share of the newspaper industry's total revenue from 1880 to the present as part of a larger political economic analysis. By historicizing the complicated relationship between journalism and advertising and arraying its critical historiography, we arrive at implications vital to the industry's foundations and future.
Keywords:
Advertising-supported journalism
political economy
journalism history

Journal

M
Media History
IF:
0.2
Papers:
16
Citations:
0

Organization

U
University of Pennsylvania
Scholars:
1.2W
Papers: 4.4K
Citations: 11.8W
Cited Papers

Cited Papers

No cited papers available