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Catfish purchase and consumption decisions: Which attributes matter most for the consumers in the West Coast Region of The Gambia?
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DOI：10.1016/j.aqrep.2026.103713.png)
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Abstract
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• We analyze consumers’ preferences for fresh and smoked catfish in the Gambia Republic. • The study applies Best-Worst Scaling and bivariate probit regression. • We show that fish consumers prioritize health-related attributes and quality over long-term sustainability factors such as animal welfare and production methods. • Bivariate probit regression results show that consumer preference for fresh and smoked catfish is influenced by consumer’s income, attention to shelf-life, taste, health benefits, and access to landing-site markets.
Keywords:
Consumer preferences
Desirable fish attributes
Consumer safety
Best-worst Scaling
Seemingly unrelated biprobit
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