Critical Digital Data Enabling Traceability for Smart Honey Value Chains

doi:10.1080/08874417.2025.2469092

Critical Digital Data Enabling Traceability for Smart Honey Value Chains

2025-02-20

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AI

E

Ewa Ziemba *

E

Ewa Wanda Maruszewska *

DOI：10.1080/08874417.2025.2469092

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Abstract

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Data analysis and sharing are becoming increasingly important in creating value within food supply chains, including honey value chains. While some data is readily shared between supply chain actors, unlocking further benefits requires additional investments in digital data capturing, particularly for value-based claims such as sustainability, equity, and traceability from hives to customers. This study aims to identify critical digital data necessary for smart honey value chains to ensure traceability and transparency while fostering trust among beekeepers, intermediaries, and consumers. Semi-structured interviews with 30 beekeeping experts were conducted to explore their perspectives. The analysis identified four critical categories of data-beekeeper data, apiary data, honey data, and apiary practices data-encompassing 21 specific data points essential for ensuring transparency, traceability, and trust. These findings provide novel insights into the digital data requirements necessary to support the honey industry's evolving needs for transparent and traceable value chains.

Keywords:

Honey

data mapping

data value map

digital data

interviews

sustainability

traceability

value chains

Critical Digital Data Enabling Traceability for Smart Honey Value Chains

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