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AI
DOI：10.1080/10253866.2025.2591811.png)
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Abstract
En 中文
It occurs to me that one found poem format, - the Hermit Crab poem - is especially useful for conveying insights of interest to marketing and consumer researchers. This format refers to a poem that takes up residence in another structure, occupying a genre to which it is non-native. Its very architecture speaks to issues of consumption, disposition, lateral cycling, and sustainability, before the first word is introduced. It might one day prove to be our signature poetic vessel. I present a poem that explores the nature of poetic representation couched in the form of disclaimers in pharmaceutical advertising.
Keywords:
Poetry
found poem
pharmaceutical advertising
satire
Journal
C
IF:
2.3
Papers:
33
Citations:
0