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Drivers of User Satisfaction and Engagement in Ar/VR-Enabled Tourism Apps
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DOI：10.1080/08874417.2026.2655178.png)
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Abstract
En 中文
This research examines the reasons behind the continued use of Augmented and Virtual Reality—based Travel Applications (AVTA) in Tourism. Utilizing the Expectation Confirmation Model, this study employs an exploratory sequential design with qualitative and quantitative components. The study demonstrated that perceived ease of use, perceived usefulness, trust, confirmation, enjoyment, and immersion are essential for attaining user satisfaction and continued use. This study enhances the available literature on digital tourism by proposing an integrated model of behavior with actionable guidelines for the creation of user-centric immersive and sustainable digital travel applications.
Keywords:
AR & VR-based travel apps (AVTA)
hope
Expectation confirmation Model
continued intention to use
satisfaction
sense of immersion
Journal
IF:
4.2
Papers:
197
Citations:
3.1K