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Effects of designer involvement in the new product development process: Evidence from Japanese manufacturing companies
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DOI：10.1016/j.destud.2026.101404.png)
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Abstract
En 中文
• Models designer involvement as stage-specific intensity (MR/IC/EP) and estimates direct and total effects in one SEM. • Y Kanno Effects of Designer Inv …. • Separates outcomes into product innovativeness and development efficiency, revealing different leverage points across stages. • Under high market uncertainty, innovativeness is more strongly associated with MR-stage involvement; under low uncertainty, with IC-stage involvement. • Efficiency-related benefits are observed primarily through late-stage embodiment/verification (EP) rather than uniformly across stages. • Business performance becomes more strongly linked to development efficiency (vs innovativeness) when market uncertainty is high.
Keywords:
designer involvement
new product development
product innovativeness
development efficiency
market uncertainty
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