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Entropy-Based Subjective Choice Models
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DOI：10.1109/TKDE.2020.3012061.png)
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Abstract
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A method to mimic a decision-maker's (DM's) relativistic evaluation of subjective utility for an attribute value is presented. Based on such utility values, probabilistic models that can yield a DM's choice probabilities for different alternatives to be chosen are developed. The proposed choice models are further extended to consider the DM's attitudinal character. An illustrative case-study is included.
Keywords:
Computational modeling
Automobiles
Entropy
Decision making
Data models
Analytical models
Optimization
Decision analysis
choice behaviour
discrete choice probability
subjective utility
attitudinal character
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