.png){kind=icon}
Return
Entry Timing: Enduring Lessons and Future Directions
.png){kind=icon}
PRE
AI
DOI：10.1177/0149206314563982.png)
.png){kind=icon}
Original request for help.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
Entry decisionsoften critical to firm survival and growth, market evolution, and industry profitabilityhave been the subject of inquiry for decades. In particular, the timing of entry decisions, drawing primarily on the first-mover advantage (FMA) perspective, has emerged as a prominent area of study. While previous research confirms that entry timing is critical, a large number of contingencies create conceptual and methodological complexities that undermine the formation of a rigorous theory of entry timing. In this article, we review and synthesize management and marketing research on entry timing published in top-tier outlets from 1989 through 2013the 25-year period that followed the publication of Lieberman and Montgomery's seminal article on FMA. Distilling key lessons from this literature, our review tries to establish a foundational understanding of the conditions, methods, implications, and strategies of entry timing so that research might be reinvigorated in this domain. Our article concludes by offering a conceptual model of entry based on the lessons gleaned from the articles that we reviewed.
Keywords:
entry timing
first-mover advantage
pioneer
time to entry
AI Summary
Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.
Journal
J
IF:
9
Papers:
3.8K
Citations:
3.7W
Organization
View more organizations
Cited Papers
.png){kind=icon}
ShareSave
Competitive interactions: the international investment patterns of Japanese automobile manufacturers
PREAI
ShareSaveShareSaveShareSaveShareSave View more