.png){kind=icon}
.png){kind=icon}
Return
Facebook User Research Using a Probability-Based Sample and Behavioral Data
.png){kind=icon}
OA
AI
DOI：10.1111/jcc4.12058.png)
.png){kind=icon}
.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
Research on Facebook users is often based on small convenience samples and on usage data collected through survey self-reports. The current research contributes to Facebook user research, as it is based on a large, nationally representative, probability-based, U. S. sample with Internet usage data collected from meters. Results revealed that 50% of sample members are recent Facebook users. However, within this group, there is wide variation in amount of usage between heavy, medium, and light users. Finally, based on a multivariate analysis, Facebook users are significantly more likely to be women, teens, whites, and adults with at least a high school diploma. These demographic patterns apply to heavy, medium, and light Facebook users.
Keywords:
Facebook
social network sites
probability sample
metered data
AI Summary
Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.
Journal
IF:
5.7
Papers:
727
Citations:
5.7K
Organization
No organization information available