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fandeul® fantasy
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DOI：10.1080/10253866.2026.2667981.png)
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Abstract
En 中文
In this poem, the persona lolls, luxuriant in his recliner, moving through hypnogogic episodes before his TV screen. Gradually and intermittently, he becomes aware of the persistent and repeated commercial for an online gaming service massaging him. Its execution reminds him of older iconic advertising; the power of the imagery and sacramental aura of the jingle draw him into the story. He becomes a participant as much as a spectator but ultimately adopts a critical perspective of the drama. The rush and the toll of gaming vie with one another in the persona's experience. Reconciling logic and emotion may remain problematic, but for the persona, the dirge-like ditty has removed the gamboling from gambling.
Keywords:
Poem
adcult
brandscaping
risk
subvocal argumentation
spreading activation
Journal
C
IF:
2.3
Papers:
33
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0