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Field trial of an intervention targeting social images of healthy eating and vegetable consumption among military conscripts
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DOI：10.1177/13591053251396771.png)
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Abstract
En 中文
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Young people’s eating behavior is influenced by their prototypes of typical healthy and unhealthy peer eaters. This study evaluates the effects of a poster and cartoon strip campaign to promote positive images of vegetable eating peers and vegetable consumption among conscripted men in a quasi-experimental study design. Samples of young Finnish men reported vegetable consumption frequency at the start of compulsory military service (control arm
<jats:italic toggle="yes">n</jats:italic>
= 848, intervention arm
<jats:italic toggle="yes">n</jats:italic>
= 959) and at 6 months of service (control
<jats:italic toggle="yes">n</jats:italic>
= 424, intervention
<jats:italic toggle="yes">n</jats:italic>
= 484). Half of the participants reported their perceptions of Vegetable chooser or Vegetable abstainer prototypes, respectively, at baseline and follow-up (control
<jats:italic toggle="yes">n</jats:italic>
= 239, intervention
<jats:italic toggle="yes">n</jats:italic>
= 234). Three out of six prototypes became less positive toward vegetable consumption at follow-up. However, these trends were less pronounced in the intervention than control group for prototypes and vegetable consumption.
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