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Fixing the bug in insect consumption
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DOI：10.1016/j.foodqual.2025.105472.png)
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Abstract
En 中文
There is increasing acknowledgment that the environmental impact of the current global food supply system is unsustainable. Entomophagy-the consumption of insects as food-is gaining attention as a viable, sustainable food alternative. Yet, despite shifting positive attitudes towards entomophagy and supportive regulatory guidelines, few Westerners integrate insect-based food into their diet. A major reason underlying the focal attitude-behavior gap is that insect-based food elicits strong negative emotions. Two studies assess strategies for emotion regulation and, consequently, the increased trial and consumption of insect-based food. Study 1 demonstrates that distraction (but not reappraisal) enhances people's willingness to sample insect-based food. Study 2 shows that humor-an operationalization of the distraction strategy-reduces negative emotional responses to communications about consuming insect-based food. Our findings offer valuable insights into how to facilitate people's adoption of insect-based food.
Keywords:
Entomophagy
Emotion regulation
Distraction
Reappraisal
Humor
Insect food
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