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Flexible Purchase Frequency Modeling
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DOI：10.1177/002224379603300109.png)
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Abstract
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The authors present a general framework for purchase frequency modeling that enables flexible fitting and convenient computation. Their easily described purchase frequency distributions subsume many previous models and provide a connection between mixed Poisson marketing models and the conceptually distinct compound Poisson models. These distributions provide simple parametric equations for individual-level prediction of second-period purchase frequency based on observed first-period purchase frequencies. The results are applied to four marketing panel data sets.
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