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Gender and aesthetics: A study on preferences in product design
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DOI：10.1016/j.destud.2026.101388.png)
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Abstract
En 中文
• Curved shapes were rated as more aesthetically pleasing, while angular forms were seen as more functional. • Product category moderates the alignment between shape appeal and usability ratings. • No main gender effects were observed, although women showed more nuanced evaluations of abstract forms. • Familiar forms were preferred for usability and unconventional designs for visual appeal. • Age influenced preferences: younger people favoured novel forms and older people chose familiar ones.
Keywords:
aesthetics
perception
product design
inclusive design
user experience
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