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HOW GREEN ENTREPRENEURIAL ORIENTATION SHAPES SUPPLY CHAIN RESILIENCE: ADAPTIVE AND ECO-INNOVATIVE RESPONSES OF CREATIVE MSMES TO TRADE POLICY SHOCKS
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DOI：10.17270/J.LOG.001418.png)
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Abstract
En 中文
Background: Creative Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are increasingly exposed to global trade policy volatility, particularly following the 2025 US reciprocal tariffs. This study examines how green entrepreneurial orientation (GEO) strengthens green supply chain resilience (GSCR) through adaptation strategy and green product innovation (GPI). Methods: Data were collected through a survey of 150 creative MSMEs in West Java, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The proposed Green Entrepreneurial Supply Chain Resilience (GESCR) model is grounded in Dynamic Capabilities Theory, conceptualizing GEO as a sensing capability that activates adaptive (seizing) and innovative (transforming) mechanisms. Results: The findings reveal that GEO significantly enhances GSCR both directly and indirectly through the partial mediating roles of adaptation strategy and GPI. The results suggest that resilient supply chains are shaped not merely by reactive adjustments but by proactive, sustainability-oriented entrepreneurial behavior, particularly in industries highly dependent on imported inputs. Conclusion: This study validates the GESCR framework as a mechanism linking sustainability-driven entrepreneurial orientation to supply chain resilience under trade policy shocks. The findings contribute to theory and practice, highlighting the importance of strengthening access to green financing, enhancing capability development, and promoting collaborative supply chain platforms to support resilient and sustainable MSME ecosystems. Future studies should employ longitudinal or cross-regional designs to improve the generalizability of the framework.
Keywords:
creative MSMEs
green entrepreneurial orientation
green supply chain resilience
reciprocal tariffs
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