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Improving cold-start recommendations using item-based stereotypes

delete2021-09-21
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OA
AI
N
Nourah AlRossais *
D
Daniel Kudenko⋆
Y
Yuan, Tommy
DOI:10.1007/s11257-021-09293-9delete
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Abstract

Abstract

En 中文
Recommender systems (RSs) have become key components driving the success of e-commerce and other platforms where revenue and customer satisfaction is dependent on the user's ability to discover desirable items in large catalogues. As the number of users and items on a platform grows, the computational complexity and the sparsity problem constitute important challenges for any recommendation algorithm. In addition, the most widely studied filtering-based RSs, while effective in providing suggestions for established users and items, are known for their poor performance for the new user and new item (cold-start) problems. Stereotypical modelling of users and items is a promising approach to solving these problems. A stereotype represents an aggregation of the characteristics of the items or users which can be used to create general user or item classes. We propose a set of methodologies for the automatic generation of stereotypes to address the cold-start problem. The novelty of the proposed approach rests on the findings that stereotypes built independently of the user-to-item ratings improve both recommendation metrics and computational performance during cold-start phases. The resulting RS can be used with any machine learning algorithm as a solver, and the improved performance gains due to rate-agnostic stereotypes are orthogonal to the gains obtained using more sophisticated solvers. The paper describes how such item-based stereotypes can be evaluated via a series of statistical tests prior to being used for recommendation. The proposed approach improves recommendation quality under a variety of metrics and significantly reduces the dimension of the recommendation model.
Keywords:
Recommender systems
Stereotypes
New item
New user
Cold start

Journal

U
User Modeling and User-Adapted Interaction
IF:
3.5
Papers:
534
Citations:
1.7K

Organization

L
Leibniz University Hannover
Scholars:
1.1W
Papers: 8.5K
Citations: 1.1W
U
university of york - uk
Scholars:
1.5W
Papers: 1.5W
Citations: 15